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Create a Big Impact Without a Big Budget

Think you need a big-brand budget in order to use video to market your company? Think again.

Thanks to technology, the cost of producing a decent quality video is lower than ever before. In some instances, even a smartphone will do the trick.

If you’re interested in leveraging video but don’t have much capital to work with, here are a few low-cost ideas that might be worth trying.

Give your prospects and customers an “inside look.”

You don’t need a fancy set or expensive props to create videos that get results. All you need is some basic equipment (video camera, microphone, tripod and editing software) and you can start churning out some great videos your viewers will love.

Interview some employees, demonstrate how your product is made or used, or show what “a day in the life” is like behind the scenes at your company. This will create a stronger bond and generate more brand loyalty.

Do some explaining.

You already have an “About Us” page and you might even have a list of FAQs on your website. Bring that information to life by creating explainer videos. Showcase your latest product or demonstrate some tricks of how to get the most use out of it. Go through some of your customers’ most common concerns and put their minds at ease.

Put the spotlight on them.

Not sure what to say? Why not let your customers do some of the talking for you? Video tape some customer testimonials to showcase on your site and share on social media. Or, run a contest and ask your customers to submit their best videos. Use your imagination and ask your fans and followers to do the same!

If you’re not sure where to start, just give us a call at 91-9962951092. We can work with almost any budget. Let’s see how we can collaborate together!

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